In as much as using automatic likes services is the easier and more manageable way of running your professional social media accounts, there comes a time when you will need to focus on working with genuine customers. In fact, the sooner you drop off your auto liker app the better, because most of their likes and comments are fake, or at least come from people who don’t know you. You should also be quicker to drop off auto likers when you are a business or a professional trying to drive your sales forward, because none of your sales will ever come from these likes
So, are automatic likes useless? No they aren’t useless. However, businesses and professional accounts should never rely on ‘sponsored attention’ for the rest of their lives. At some point you will need to interact with your online customers, you will also need their trust and credibility as you start to build a close relationship with them. However, buying automatic likes adds you very little benefits in terms of building a brand as a business. Instead, it makes you vulnerable and reluctant to communicate with customers as you should.